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According to the Mirror, Britney Spears didn’t want her Candie’s ads to be retouched, which is quite the trendy thing to do these days.

Reality star-designer-celebrity blogger Kim Kardashian has just acquired a new avatar — that of a fragrance creator, teaming up with 50 Cent’s perfume brand Lighthouse Beauty.

R&B singer Mariah Carey has once again teamed up with fragrances leader Elizabeth Arden to produce and launch her third signature scent for women called “Forever”, set to hit about 2,000 department and specialty stores next month.

Jessica Simpson loves lingerie so much that she has started her very own line. She describes it as “feminine and sexy.”

Avril Lavigne’s rocky style has inspired her into doing something really unique now — creating a children’s line for her Abbey Dawn collection for juniors launched last year.