Lukka Shopping

R&B singer Mariah Carey has once again teamed up with fragrances leader Elizabeth Arden to produce and launch her third signature scent for women called “Forever”, set to hit about 2,000 department and specialty stores next month.
This is the third year in succession that Carey is launching her Mariah Carey brands, with M by Mariah Carey in September 2007, followed by the ‘flirty’ Luscious Pink in June 2008, and now Forever.

“I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time,” Carey, 39, was quoted as saying by WWD.

Obviously Elizabeth Arden thinks so, too. Joel Ronkin, EVP & GM North America Fragrances Elizabeth Arden, said in the company’s fourth quarter 2009 earnings call: “That [the new perfume] will capitalize on her popularity and the success of her two fragrances that she’s previously launched both M and Luscious
Pink.”

“When we work with celebrities, we aim to put together a project which is representative of their life,” said Ron Rolleston, EVP for global fragrance marketing at Elizabeth Arden.

“Mariah’s happily married, has a movie coming out in November, which already did well at Sundance, and she is releasing a new album in September. She’s got a lot of joy and optimism in her life right now, and we wanted to express that in a fragrance.”

The eau de parfum comes in three sizes — 1 oz ($42), 1.7 oz ($55) and 3.3 oz ($65), while the 0.5-oz parfum sells for $250, and the 6.8-oz body lotion for $28.

Source

Popularity: 1% [?]