L’OReal Hits Out with Pinto, Lilly and Banks

evangelline-lillyFrench cosmetic giant L’Oreal Paris is making sure you can’t escape getting hit — they’ve just added who must be among the hottest in show biz — Freida Pinto and Evangelline Lilly together with Elizabeth Banks in their latest campaigns.

The announcement came just before the 62nd Cannes Festival, but there’s no mistaking the intentions of L’Oreal:

“On the eve of the Cannes Festival, to which I want to reiterate our attachment, L’Oreal Paris is delighted that these great stars of world cinema have agreed to represent our brand,” says Jean-Jacques Lebel, president L’Oreal consumer products.

Freida Pinto, who claimed fame after Slumdog, is currently shooting Julian Schnabel’s movie, and then she’s booked for a Woody Allen flick.

freida-pinto“I am very moved to be joining the great L’Oreal Paris family and all these personalities: a family I am now proud to be a part of,” says Freida.

Evangelline Lilly, found in Lost, is a committed actress, however, when it’s L’Oreal talking, she says “it is a source of great pride for me to represent a brand whose ambition is to respond to every person’s aspirations to beauty…”

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