Lukka Shopping

While being declared the celebrity of the year by Parlux Fragrances, socialite-heiress Paris Hilton has also signed up as the face of the company’s women’s scents for yet another five-year period.
Florida-based Parlux Fragrances, Inc. has announced that the board the Fragrance Foundation has chosen Paris Hilton as their celebrity of the year. This is the first of its kind award from Parlux and Paris will accept this award on May 27 in New York City at the Foundation’s annual FiFi Awards.

“We are extremely pleased that Paris has been selected for this initial prestigious award,” said Neil Katz, chairman and chief executive officer of Parlux. “Parlux has recently renewed its fragrance license with Ms. Hilton for an additional five-year period and we look forward to the continued success of this brand.”

“As mentioned at our last shareholder conference call, we’re close to finalizing fragrance licenses with two major celebrities,” he added. “Last week, our Board of Directors unanimously approved the proposed agreements with these celebrities. Although nothing is 100% certain, we are finishing final details at this time and hope to announce these new licenses very soon.”

Source

More pictures of Paris Hilton posing for Parlux:

Popularity: 61% [?]